The brand concept for Ink the Moment was to capture the essence of a feminine, delicate, and approachable tattoo boutique. Specializing in bespoke pieces and restorative tattooing, the brand conveys openness, calm, and femininity. The designs help create a safe space, making tattooing more accessible and less intimidating. 

life is short"

"art is long,

The logo is composed of a graphic element that is a stylized representation of a tattoo gun. It also resembles the initials "I" and "M" in script, for the name Ink the Moment. The cursive used in logo creates a sense of softness, with a humanistic touch. It feels friendly and calming, to contrast more traditional tattoo shops that can feel harsh and intimidating. The colours chosen adds to the friendly atmosphere, creating a warm and comfortable environment that helps customers feel safe and welcome. 

Brand Concept: Ink the Moment