As the only independent theatre on the west side of Vancouver and one of the last remaining neighbourhood theatres in the city, the Dunbar Theatre is a community fixture and local landmark. Opened in 1935, the nearly 100-year-old establishment has continued to capture the hearts of audiences through its unique offerings and community-centric mindset. The proposed rebrand helps better showcase the character and history of this storied theatre, to appeal to movie-goers both new and old. 

Drawing inspiration from drive-in theatres and bustling soda shops, the retro rebrand captures the liveliness and excitement of the 50s, as well as the history of cinema. Familiar to older audiences through nostalgia, the new brand concept also features vibrant colours and dynamic type to appeal to younger audiences. The theatre mascots — inspired by early styles of animation — add to an energetic and fun personality for the rebrand that's familiar to audiences both young and old. 

Rebranding the Dunbar Theatre